Home sellers who wish to market their property in development
neighborhoods face tough challenges. All the houses look similar. All the houses
sell for amounts in the same price range. The market - whether it's a hot
sellers' market or a cool buyers' market - largely determines the price,
purchase terms, and length of time to sell.
How do you make your home stand out from the crowd? How can you turn your
property into a "hot" sale, even if the market's lukewarm? Remember the "Three
M's" and apply these Design Psychology strategies as you stage your home for
sale:
1. Magnetism. Because most buyers won't even get out of their car unless a home
shows promise, create an exciting exterior that draws prospective buyers to your
home. Place an interesting focal point in your front yard, such as a water
fountain, a large urn, or a beautiful tree. Enhance your walkway with enticing
plants or light fixtures that clearly mark the path to the front door. Use color
psychology to either paint your front door or its framework a happy, inviting
color, such as Sherwin William's Torchlight (golden wheat) or Rose Tan.
2. Mystery. Most home searchers only spend three to four minutes looking at the
average home. Enchant with mystery as soon as the prospects enter your home.
Make the buyer take a second look by using Design Psychology lighting tricks.
Place a palm tree so that it partially blocks the view of the hallway. Uplight
the palm tree with a canister light that casts captivating shadows on the walls
and ceiling.
3. Memory. Home shoppers look at many houses in a row. Your goal is to get the
buyers to remember your home above all others. Design psychology can help you do
this. Think about your buyers' dream: they want a lifestyle - not just a house.
Make your buyers believe that if they choose your home, they will have the
privilege and right to take a nap in that "fantastic garden hammock," read a
great book in your private reading nook, or cook a delicious meal in your
gourmet kitchen.
Turn heads with your enticing home. Turn viewers into buyers. Turn your typical
development home into a buyers' dream home using home staging methods that
create a lifestyle delight.
Article Author - Jeanette Joy Fisher
Jeanette Fisher, author of Joy to
the Home Journal, Sell Your Home for Top Dollar--FAST,
and Home Staging for Top-Dollar Sales, teaches design
psychology college courses and professional real estate
investing seminars. For home selling tips see:
http://www.sellfast.info
For home staging strategies see:
http://www.homestaging.us
